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“We used to ask our neighbors for rice so we could eat. Now they work for me. That deeply touches me.”

Initial loan: P10,000 Annual sales: P500,000 Annual profit: P180,000

Growing up in a family of 15 children with extremely poor parents, Consuelo Valenzuela knows the problem of hunger only too well. As a child, she and her mother often had to knock on neighbors’ doors to beg for rice to eat.

In 2002, Consuelo had an idea to make handicrafts out of the abundant sabutan plants in her hometown of Baler, Aurora. In 2005, she took out her first loan of P10,000 from Alalay sa Kaunlaran, Inc. (ASKI) so she could turn her efforts into a real business.

She reactivated the Aurora Youth Entrepreneur Multipurpose Cooperative (AYEMCO), which opened an office near the Baler public market. The office proved to be the perfect showroom for the sabutan crafts. By 2006, Consuelo was employing 25 regular weavers and 100 subcontracted weavers.

Among her workers are the very neighbors she used to beg from. “They are now in the situation I was in years ago,” she says. “Back then, I thought their lives were so unreachable. I envied them. Now they work for me. That deeply touches me.”